While undoubtedly there are lots of eager self-proclaimed candidates for such a title, including every white person at a protest, it seems to me the biggest beneficiaries by far are public relations and advertising agencies, though they’d probably never admit it.
As for PR firms, employers, so-called “celebrities”, sports teams and athletes, mayors, governors, various public officials, colleges – indeed, virtually every entity in the US – are currently falling all over themselves issuing pablum to the masses. They all are “horrified” by the ‘horrific” “disgusting” “vile” and other actions of “racists” – and, by the way, all white persons are racists by definition simply because they are not black – and are promising to (re-)educate both themselves and pretty much anyone they come in contact with about “white privilege.” They proclaim their past racist attitude and sins and wear them like badges of honor today to demonstrate that they are, as the word is these days, “woke.”
This kind of self-flagellation is in many cases authored by PR firms for public consumption and to placate the loudmouths (and to fend off any deeper inquiry). So they certainly have lots of business these days and presumably are making piles of money, some of which no doubt will be “dedicated” to woke education and awareness and remedying of their racial “micro-aggressions.” Talk about killing two birds with one stone!
These firms will also be advising employers on dealing with this so-called “reckoning.” Getting back to the workplace as the country attempts to reopen is going to involve endless meetings and roundtables with staff so they all can plumb the depths of their racist souls, beg for forgiveness and live the rest of their lives with full “woke” awareness and conduct. That is likely to be torture for most people. Of course, there apparently is no forgiveness anyway – just ask Woodrow Wilson, Teddy Roosevelt, Abraham Lincoln or George Washington, among dozens of others.
Similarly, ad agencies must be minting money these days (as if they weren’t making enough on their clients’ COVID-19 advertising). Every single new advertising product, either in print or TV, now features some sort of politically correct configuration involving blacks, Latins, asians, especially with multicultural scenes of mixed race and or “gay” couples prominently displayed. To be sure, that has been the trend for a few years, but the acceleration in the last month or so has been breathtaking.
Maybe all that is for the good, maybe not – time will tell. But it certainly is a dogfight to get onto this bandwagon.