References: Time for Jeep to stop using Cherokee as a vehicle name, tribe’s chief says (msn.com)
According to the above article:
“I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car,” Hoskin [the tribe’s Chief] said.
The statement marked the first time that the Cherokee Nation had called for the change since Jeep first began using “Cherokee” on its vehicles in the 1970s, according to Car & Driver.
Kristin Starnes, a spokesperson for Jeep’s parent company, the Amsterdam-based Stellantis, said in a statement that the vehicle name was carefully selected “and nurtured over the years to honor and celebrate Native American people for their nobility, prowess and pride”. (emphasis supplied)
Yes Folks, there’s nothing like jumping on a bandwagon before it gets away. This is yet another example of, in the delicious words of Jason L. Riley at the Wall Street Journal (Gender-Neutral Language Is More Than a Word Game – WSJ), “opportunists who [a]re playacting for attention.”